 |
|
Convergent Public Relations / Convergent PR Convergent Public Relations is a combination of old school PR skills and services, and the use of those PR services in the new environment of the Web 2.0 world. Convergent Public Relations (Convergent PR) is a vertical that more businesses should focus on. With the mass adoption of social spaces such as MySpace, Digg, Netscape and others, businesses can no longer afford to ignore public relations. Convergent PR helps position your business to capitalize on the vast amounts of traffic being developed in social spaces and blogs. Online businesses today need to consider developing a sound online public relations strategy. Missing this critical step can allow competitors to gain a solid lead. Developing this area of your marketing plan need not cost more money, either. Reaching out to leading blogs and gaining exposure in leading social spaces is something easily managed in-house, or if you already have a public relations firm of record, they should be able to manage it. |